Throughout this journey, the group's role has evolved in scale and responsibility: the partnership began in the area of Human Resources, through the Talenter, The company is responsible for the recruitment, selection and management of thousands of professionals responsible for running the critical areas of Cidade do Rock - operations, assembly and disassembly, catering, promotion and event support.
More recently, Wellow has strengthened its contribution through the Knower, while Official Operating Partner, It is a key player in the operational coordination of essential services, with specialised teams, integrated processes and the capacity to carry them out in line with the size and complexity of the festival.
In the 2026 edition, Talenter e Knower will jointly mobilise more than 750 professionals, It has significantly strengthened the operational structure responsible for ensuring the smooth running and excellence of the experience at the venue.
For Wellow, this partnership represents a real impact on the development, employability and qualification of people - structural values of its operations and an integral part of the group's DNA. Over the years, this collaboration has helped to create opportunities, develop skills and strengthen the professionalisation of the events industry.
The partnership is also marked by a strong dimension of responsibility and sustainability. In 2022, the Knower was awarded the Rock in Rio Sustainable Attitude Award, recognising their active contribution to the implementation of practices in line with the ISO 20121 - Sustainable Events standard.
This recognition reflects a clear vision: for Wellow, sustainability is not just a principle - it is a practice integrated into decisions, processes and the way it operates on the ground.
“Rock in Rio Lisboa represents much more than an event. It's a place for people, talent and responsibility. For Wellow, it's an honour to continue building this partnership, reinforcing our commitment to operational excellence, people development and sustainable practices that contribute to the future of major events,” says Tatiana Vale, Chief Marketing & Sustainability Officer @Wellow.
Rock in Rio is a global stage for people and talent and for Wellow it is, above all, a source of great pride.
Rock in Rio Lisboa 2026, Stage for Wellow Network.