The initiative was led by Andrea Nunes, Administrator of the Wellow Network with the commercial department, and marked a decisive step towards consolidating an integrated commercial culture, orientated towards the customer and excellence in service provision.
In a period of strategic transformation, the group has strengthened what sets it apart in the market: the ability to act as a true ecosystem, with more than 20 complementary services, prepared to respond in an integrated and transversal way to companies' needs.
With ambitious commercial objectives for 2026 and a target of attracting more than 14 million euros in new business, it became essential to share each brand's commercial strategy with the group's sales force, promoting alignment, clarity and collective commitment - essential factors for consistent execution.
Throughout the day, the strategic visions of the brands were presented Header, Talenter, Knower, Futurcabo, Exact Insurance, Berkshire Hathaway HomeServices Atlantic Portugal e Timeless, in an exercise of sharing, integration and reinforcement of the value proposition.
The programme also included two moments dedicated to the development of commercial skills, namely in the areas of self-development, self-management and effective communication with clients - critical skills in an increasingly demanding and relational market context.
César Santos, President and CEO of Wellow Network, He emphasised that “one of the strengths of the Wellow is the diversification of services: today we offer more than 20 solutions to the market. In recent months we've experienced structural changes, but more important than changing structures is changing behaviour. We need a culture where everyone feels responsible for attracting, developing and retaining business for the group.”.
For Andrea Nunes, “the Wellow Sales Summit was born out of the need to align discourse, strategy and commercial vision at a decisive moment for the group. We want a commercial force that is prepared, informed and aware of the size of the ecosystem it represents. Growing by 14 million euros in new business requires focus, method and, above all, cross-brand collaboration. That's the culture we're building.”.
O Wellow Sales Summit This marks a milestone in the strengthening of the group's commercial strategy and the preparation for a new cycle of growth.