In its 25th anniversary year, Wellow presents a new brand that reflects the ambition and size of the business group.
Based on the experience, know-how and notoriety of its commercial brands - Header, Talenter, Knower, Futurcabo, Exato Seguros, Berkshire Hathaway HomeServices Atlantic Portugal and Intemporal - the new brand represents a humanist ecosystem that moves for and by people, in a tribute to people and their talent, an inseparable legacy of Wellow.
In 2025, due to the growth and reorganisation of the group's operating clusters - with the integration of Wellow Capital and Wellow International - Wellow's visual identity was no longer sufficient to reflect the group's ambition and reality, coupled with the need to reinforce aspects such as credibility and maturity, important values for Wellow's present and future.
With the ambition of reflecting the profile of a humanly adaptable brand, involved in different businesses, realities and sectors; where irreverence and seriousness converge and where innovation and technology have a place, without ever forgetting that people come first; whose collective spirit of its business universe allows each brand to have its own habitat, but where they are all part of the same ecosystem. Thus was born a new Wellow, presented to the internal team on 13 December at the Wellow Annual Meeting & Christmas Party, a gala event celebrating the business group's 25th anniversary.
Tatiana Vale, Wellow Network's Chief Marketing Officer says that "we are immensely proud to present the new brand to the market, which represents a significant milestone in Wellow Network's evolution. This was a project in which we were involved throughout 2024, in a rigorous process of auditing, conceptual and creative development and which resulted in more than a new visual identity, it resulted in a commitment to evolution, innovation and to all those who are part of this network that is Wellow. An ecosystem of companies based on empathy and humanism, moving for and with people. A living and constantly evolving system, which is now represented by cells that combine to create a whole and symbolise unity in diversity."
The rebranding project was carried out in partnership with Ivity Brand Corp, a brand creation and management agency that has been a partner of the group for 18 years and has led many brand creation and rebranding projects, among others of a strategic nature.