Marketing Specialist (F/M/D)
Lisbon
At Wellow, we believe that brands aren't just what they say - they're what they make you feel.
We're looking for a Marketing Specialist who wants to play a central role in the construction, affirmation and evolution of our brands, translating strategy into action and creativity into results.
Someone who sees marketing as a bridge between purpose and performance, We are able to design paths, test approaches and generate real impact on our audiences, our clients and the business.
This is a challenge for those who combine strategic vision with rigorous execution, brand sensitivity with results orientation, and creativity with analysis.
If you're passionate about building meaningful brands, creating relevant experiences and driving growth through marketing, then this could be your next step.
The challenge
Defining, implementing and monitoring the marketing strategy of certain brands in the Wellow Network ecosystem.
RESPONSIBILITIES
Reporting to the Brands, Marketing and Sustainability Department, your main responsibilities will be:
- Define Strategic & Operational Marketing Plan
- Branding & Brand Management
- Control, Monitoring & Reporting of Performance Indicators
- Analysing Corporate Reputation
- Digital Marketing - Creation of Digital Campaign Strategy and Content (SEO, SEM, ...)
- Digital Marketing - Community Management and Audience Interaction
- Creation and Implementation of Content Marketing Strategies
- Planning, creating and monitoring e-mail marketing campaigns
- Website Management and Optimisation
- Management of Brand Platforms and Social Media
- Branding, Decoration and User Experience at the Point of Sale
WHAT ARE WE LOOKING FOR?
- Higher education in Marketing (master's degree valued);
- Minimum of 5 years' experience in similar roles, preferably in companies and/or service projects;
- Strong knowledge of digital marketing
- Strong commercial drive (experience in commercial areas valued)
- Passion for Brand Management
- Results Orientation
- Knowledge of Social/Content/Mail Marketing, SEO, Google Adwords, Facebook Ads
- Knowledge of analytical tools such as Google Analytics, Facebook Insights, ...
- Knowledge of design tools (Adobe Illustrator and/or Photoshop);
- Ability to manage and work on different projects simultaneously;
- Excellent oral and written communication skills;
- Autonomy, ambition, resilience, a sense of responsibility, organisation and teamwork;
- Ability to solve problems and work under pressure;
- Immediate availability.
What we offer
- Group integration and solid reference brands;
- Prospects for professional development and career progression;
- Salary package in line with job requirements;
- Integration in an informal environment and strong business culture.
If you're passionate about building meaningful brands, creating relevant experiences and driving growth through marketing, then this could be your next step!
WANT TO BE PART OF THE TEAM?
Send in your application and come and build the future with us!